Love and Power in Italy's Greatest Film Dynasty
Mad Men meets Roman Holiday — with a suitcase full of cash and something about to go wrong.
Jack Durgin is twenty-six, carrying $120,000 in cash, and producing a Coca-Cola commercial outside Rome. The job is supposed to be simple: a sixty-second spot at a train crossing, big budget, then home.
Then Valentina walks into the casting session. She rides a dented Fiat through Rome's back streets, cooks dinner on a rooftop in Parioli, drives him to Viterbo like nothing can touch them — and she happens to be the heir to one of Italy's most powerful families. Her mother controls the money, the loyalty, the legacy. Love — only if she permits it.
Set in Rome in 1981, Lights, Camera, Roma is a story of desire, power, and what it costs to choose love inside a system designed to prevent it. Written by the producer who carried the cash.
The world this novel was born from. Two of the actual commercials produced in this period — preserved here, with the producer's permission of memory.
A glimpse of the world the novel was born from. The actual sixty-second Coca-Cola commercial we shot at a train crossing outside Viterbo in the spring of 1981. Directed by Stu Hagmann, who I loved working for. Produced by me. And the first time I ever held a hundred and twenty thousand dollars in cash.
The thirty-second Michelob Light spot we shot at Keystone, Colorado in December 1980 — the production that opens Lights, Camera, Roma. Directed by Stu Hagmann. Produced by me. The Lennon news had broken two days earlier, and we were standing in a snowfield in helmets and goggles trying to make a beer commercial.